This Isn’t Just Financial Planning

This is life-first, strategy-led planning for people who want their money to fuel the life they actually want.

After years in corporate, I left to do things differently.

No jargon. No pressure. Just honest conversations that help clients move forward with clarity, confidence & direction.

I’ve helped 100s clients feel more certain about the future. Now I want to help even more people design lives they don’t want to retire from.

our values.

help you live a great life.

give back to the local community.

enjoy what we do and who we do it with.

keep things simple.

have a positive impact.

practice what we preach.

Meet Ian.

Your Guide to Financial Clarity & Life Alignment

I created Work to Live to help successful professionals step back, get clear, and design a life that feels as good on the inside as it looks on paper.

Frustrated with the stale approach of most advice firms & the focus on how much money clients had rather than supporting them to build the lives they wanted, I set up my firm to deliver financial planning that positively impacts on people's lives.

I live in Cheshire with my wife, two kids, and our rescue Milo. I love good coffee, sport& helping people live great lives.

Built on Expertise. Back By Experience.

Chartered Financial Planner
Fellow of the PFS
Accredited Coach
15+ Years Experience, 100+ Clients Helped

What It’s Like to Work With Me

No jargon. No pressure. Just thoughtful, honest conversations that help you make confident decisions.
I’ll challenge you when it matters, simplify the complex & bring a calm perspective to your biggest financial choices.

"It’s like seeing the future. Everything feels clearer now."

investing in the next generation.

paying it forward to community charities.

We're a lead sponsor for the Broomsfield Youth Project (BYP), who are a multi-award winning charity. As part of the local community, BYP aim to work in partnership with other agencies (such as police, high schools, leisure services, churches and local businesses) to signpost and support 13 to 17 year olds who want or need support with their emotional, behavioural or mental health needs.

for the love of dogs.

supporting you, and dogs, to build a better life.

It's important to us that we stand for more than just profits, and use the firms success to help causes close to our hearts. As a team of dog-lovers, our nominated charity - Dogs4Rescue - was a natural choice. To prove our commitment, for each new client we onboard, we make a donation of £75 which goes towards building a rescue retreat for dogs.

I highly recommend Ian if you’re looking for some financial advice. I’ve had a few financial advisors in the past but so glad we were referred to Ian who is definitely not your typical IFA and will no doubt remain ours for life.
Ian stood out because he really wanted to understand our goals in life and tailored the approach rather than just jumping straight into the bob standard money conversation.
I’ve come to really trust Ian and he is also a really nice bloke which makes all our interactions really good fun as well as productive.

Jon Senior Eexcutive,

I'd recommend Ian to anyonewho is seeking advice on financial planning. He has guided me through somechallenging times but what is constant is the sound advice he offers, tailoredto my specific circumstances because of the time Ian gives to understanding myneeds. He has balanced what me and my family need today while laying thefoundations to support us later.

Chris, Senior Executive

Ian isn’t in the business of selling financial products. He has the experience and capabilities to look at your whole financial picture and work with you to identify what you need in place to meet your aims. I believe this makes his approach relatively unique and sets him apart from most financial advisors. I run an SME and I am delighted to work with Ian as he provides a holistic view and delivers simplicity.

Ben, Business Owner

“My only regret? We should have got this advice10 years earlier – it is really like seeing the future. I cannot recommend Ian highly enough, whether it is tax efficiencies or financial planning, or even just a chat to see if he is right for you, I would suggest getting in touch. He understands the value of trust and relationships, and confidence and has a practical, no-nonsense approach and this fits perfectly with hard working business owners.”

Caroline, Business owner,